Michael B. Moore

President and CEO of the International African American Museum

Michael Boulware Moore was named the president and CEO of the International African American Museum in February 2016 after serving as an IAAM board member for several years. He brings with him over two decades of experience in brand strategy, marketing, and entrepreneurship.

After earning a political science degree from Syracuse University, he received his MBA from the Fuqua School of Business at Duke University. He went on to Coca-Cola, where he managed the Coca-Cola brand in the US. After several years there, Moore pursued a number of senior roles in consumer packaged goods companies before leading a boutique strategy consulting firm in Atlanta, Georgia.

Moore has deep roots in Charleston as the great-great-grandson of Robert Smalls. Smalls was an enslaved African who, in 1862, took command of a Confederate ship in the Charleston Harbor, sailed it past five Confederate forts in the Atlantic Ocean, and then turned it over to Union forces winning his freedom and that of his family and crew. He then became a captain in the Union Army. After the Civil War, he was elected to both houses of the South Carolina Legislature and to the U.S. House of Representatives.

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